This is one of those (few) times when I need to reference an article I’ve read in a #NoCamo post and I DIDN’T save it somewhere.
A few weeks ago, I read an article on the rise of floral departments in grocery stores. As the comedian Henry Cho so aptly put it, these floral departments are the haven of men in trouble with their wives and girlfriends. But I digress.
The article stated that these mini flower shops usually do not turn profits, nor is that their ultimate goal. As it turns out, the purpose of these departments is to get the grocery customers thinking about FRESH things. If customers are presented fresh things as they enter the store, they are more likely to believe that more fresh things are contained within the store, which, of course, is the belief that grocery operators want their clientele to have.
This got me thinking about the first impression guests get when they arrive at our churches before worship.