Effective Marketing

My daughter is funny sometimes.

We have an awesome radio station around here… 99.1 JOY FM. Local Christian station, listener supported, commercial free. On par with Air1 and KLove, but local. It’s the only (music) radio station our family listens to on a regular basis.

Well, when Lyddie wants to listen to this station, does she ask to listen to the radio? Does she ask me to turn the radio on?

Nope.

She asks to listen to 99.1 JOY FM. That is the only way she asks. Turn on 99.1 JOY FM, please.

Marketing works.

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