The Notion of Completion – Do I Really Gotta Finish?

“I have 567 blog posts in my RSS feed, so I’d better settle in for a while.”

“My Twitter feed is missing the past four hours of tweets. Better refresh and read through them.”

“I picked up this book based on the recommendation of a friend, but it doesn’t speak to me the way it did to them. Oh well. Only 150 pages left. I can finish.”

Anybody else feel compelled to complete artificial goals like that? Do arbitrary timelines abound?

Chances are that there is nothing life changing to read in my Google Reader. My Twitter feed may be lacking a few hours worth of tweets, but there are plenty more to replace them. And a book that does not contain anything I need to read is a waste of my time.

I’m not suggesting we should give up on tasks because they become boring. I shouldn’t stop reading the book because a section is difficult to read. But I should honestly evaluate it for its usefulness and intrinsic worth as a source of knowledge – will I go through something in life that this book will better equip me to process?

We live in a data-soaked culture. There is more information available than is possible to consume. There is nothing wrong with being picky.

Do you find yourself in the same internal struggle? What do you do?

Effective Marketing

My daughter is funny sometimes.

We have an awesome radio station around here… 99.1 JOY FM. Local Christian station, listener supported, commercial free. On par with Air1 and KLove, but local. It’s the only (music) radio station our family listens to on a regular basis.

Well, when Lyddie wants to listen to this station, does she ask to listen to the radio? Does she ask me to turn the radio on?

Nope.

She asks to listen to 99.1 JOY FM. That is the only way she asks. Turn on 99.1 JOY FM, please.

Marketing works.