Now that we are almost a week removed, I feel I need to weigh in on the Olympics and NBC’s coverage of it. I feel that the NBC failure has a lot to do with its misunderstanding of its audience.
When I heard that NBC was going to stream every single moment of the Olympics on YouTube, I was excited. My family and I no longer have cable, and the opportunity to stream video of the events with which we wanted to keep track sounded great.

